ERB Templates
From Kyle's Wiki
A tag with an equals sign indicates that enclosed code is an expression, and that the renderer should substitute the code element with the result of the code (as a string) when it renders the template. Use an expression to embed a line of code into the template, or to display the contents of a variable:
Hello, <%= @name %>. Today is <%= Time.now.strftime('%A') %>.
Comment markers use a hash sign:
<%# This is just a comment %>